2014 Year in Review
The vitality of a business is closely linked to the health of the markets and communities in which it operates. So it is important for us to care for the markets and communities we rely on to operate our business. This is the primary motivation behind our sustainability efforts, both for our own company and in support of our clients' sustainability objectives.
Mitch Barns
Chief Executive Officer
Our Citizenship
At Nielsen, citizenship is woven throughout our business, our talent and in support of our clients' social and sustainability objectives. Our global teams work together to create uncommon impact in the markets where we operate and the communities in which we live and serve, fueling the vitality of Nielsen's business.
Our People and Communities

Nielsen strives to make an uncommon impact in the communities in which we live and work around the world through our global Nielsen Cares corporate social responsibility efforts, Nielsen's internal Diversity & Inclusion programs, and through our U.S. Community Alliances team.

Our Stakeholders

In 2014, Nielsen launched our first ever non-financial materiality assessment to better understand the citizenship and sustainability issues that are most important to our stakeholders and critical to our business.

Our Environment

Sound environmental management is central to our business, important to our clients, associates and stakeholders, and the key to securing our future. It's part of Nielsen's DNA — and comes to life in our commitment to saving, protecting and restoring our natural environment by better managing our resources.

Our Clients

At Nielsen, we help our clients maximize the return on their brands and allocate their social investments more efficiently and effectively, which enables them to develop sustainable solutions that help care for their markets and consumers for the long term.