All the financial controls, market segmentation, product development and technology mean very little unless surrounded by an organization that acts on the belief that empowering the self-directed investor is the single most important goal. The dedication and determination of our employees greatly contributed to the achievements we made in 2001, especially in the face of a tough business climate.

Our management team has the focus and skills necessary to balance short-term profitability with long-term growth. While some of us are either new to Ameritrade or new to our positions, as veterans of this industry, we recognize the opportunity before us.

With our new management team in place, restructuring complete, client segmentation strategy set, new products launched and a stronger balance sheet, we are in an excellent position going into 2002. We are steadfast on building one team with one brand, two business units and a singular vision. This vision and our three priorities—our clients, shareholders and employees—will ensure great success for the future.

 

Sincerely,
Joseph H. Moglia
Chief Executive Officer

 
Joseph H. Moglia
Chief Executive Officer