The vitality of a business is closely linked to the health of the markets and communities in which it operates. So it is important for us to care for the markets and communities we rely on to operate our business. This is the primary motivation behind our sustainability efforts, both for our own company and in support of our clients' sustainability objectives.
Nielsen strives to make an uncommon impact in the communities in which we live and work around the world through our global Nielsen Cares corporate social responsibility efforts, Nielsen's internal Diversity & Inclusion programs, and through our U.S. Community Alliances team.
In 2014, Nielsen launched our first ever non-financial materiality assessment to better understand the citizenship and sustainability issues that are most important to our stakeholders and critical to our business.
Sound environmental management is central to our business, important to our clients, associates and stakeholders, and the key to securing our future. It's part of Nielsen's DNA — and comes to life in our commitment to saving, protecting and restoring our natural environment by better managing our resources.