At Nielsen, citizenship and sustainability is woven through the fabric of our company. Our global teams work together to create uncommon impact in the markets where we operate and the communities in which we live and serve, fueling the vitality of Nielsen's business. In 2015, we advanced this mission through internal processes and external transparency with the release of our first Global Responsibility Report.
The vitality of a business is closely linked to the health of the markets and communities in which it operates. So it is important for
us to care for the markets and communities we rely on to operate our business. This is the primary motivation behind our sustainability
efforts, both for our own company and in support of our clients' sustainability objectives.