Our Business

Nielsen is a global, independent measurement and data company for fast-moving consumer goods and media. With presence in more than 100 countries and our services covering more than 90 percent of the globe's GDP and population, Nielsen provides to clients a comprehensive understanding of what consumers watch and what they buy and how those choices intersect.

Expand coverage of consumer purchase behavior globally
Capture Total Audience across all screens and platforms


Our Buy segment provides manufacturers and retailers of fast-moving consumer goods with Total Consumer measurement of sales and market share — both granular local views and consistent global views. These measures of sales performance also fuel a range of forward-looking analytics that help our clients improve the precision and efficiency of their advertising spending, maximize the impact of their promotion budgets, optimize their product assortment and boost success rates for their new product introductions. Our measurement and analytics are embedded in the operating disciplines of our clients, helping them to make smarter, quicker business decisions that drive results.

Positioning Our Buy Business For Growth

Coverage & Granularity
Integrated Measurement & Analytics
Buy System
Case Studies


Our Watch segment provides media and advertising clients with independent measurement of the Total Audience across all screens, devices and platforms consumers are using to access content. Nielsen's ratings are widely regarded as the currency in the media buying and selling marketplace. Beyond ratings, Nielsen's Watch portfolio provides insights and advanced analytics that fuel the marketplace and allow for effective buying, selling and transacting of audiences across devices and content. We provide brands, agencies and media companies the ability to manage their core marketing and audience activation processes in a single solution that combines world-class data and customer data management capabilities.

Building From Many to One

Case Studies

Marketing Effectiveness:
Where Watch Meets Buy

By connecting what consumers watch to what they buy, in-store to online, in-person to in-app, Nielsen is uniquely positioned to help clients know their audience and drive results. We combine unique data assets, unparalleled data science, and technology to get to the heart of consumer behavior to help our clients trim waste, increase efficiency and drive growth.

Leveraging our uncommon understanding of consumers — what they watch and what they buy — advertising is made more precise, more effective, and — as a result — more valuable, serving the interests of both the advertisers and media companies.

Helping clients understand how individuals' viewing behavior is impacting their purchasing behavior to increase ROI marketing efforts
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