Being a responsible corporate citizen is embedded in the DNA of our company and the fabric of our people. Our global teams work together to have a sustainable impact in the marketplace and in the communities where we live and work.
Every day, we empower our associates to leverage Nielsen's insights, involvement and investment to make an uncommon impact in the communities where we live and work around the world. In 2015, more than 22,000 associates engaged in volunteering activities, working with more than 800 nonprofit organizations in 90 countries. Beyond hands-on volunteering, our associates also engaged in $10.5 million worth of skills-based volunteering and pro bono work. These projects provided the opportunity for our associates to not only mobilize around critical social challenges, but also grow their own skill and leadership development. Based on our 2015 global Nielsen Voice employee survey, 82% of Nielsen associates are proud of Nielsen's involvement in the community and social causes. Additionally, True Impact external benchmarking shows that Nielsen is in the top 25% of companies when it comes to individual skill development through volunteerism and overall employee participation rate in our volunteer programs.
A diverse workforce operating in an inclusive environment is a powerful driver of our ability to innovate and grow. Diversity of backgrounds and perspectives helps us to better understand and represent the markets that we serve. An inclusive environment allows those talents to develop and be expressed to their fullest.
In 2015, the U.S. Community Alliances team sponsored more than 200 community organizations'
events, building upon our ongoing efforts to elevate Nielsen's brand awareness among communities of color
nationwide. Increased awareness of our brand helps ensure greater probability that when multicultural consumers are
asked to participate in a Nielsen study or survey they will do so. Through our alliances with organizations such as
the Association of Hispanic Advertising Agencies (AHAA), 100 Black Men of America, and The Asian Chamber of Commerce
and Entrepreneurship (ACE), we have had hundreds of thousands of touchpoints with African-American, Asian American
and Hispanic consumers. These touchpoints have allowed us to amass a database of information from more than 150,000
of these consumers, and has become a tremendous CRM resource for our data teams to supplement the population samples
that they work with. In addition, the Community Alliances team's support in socializing the Diverse Intelligence
Series reports published in 2015 led to thousands of positive press placements – both in business and multicultural
English and in-language press — for the Nielsen brand, while the report itself fueled our ability to empower
communities of color to assert their voices as
Conscious Consumers. These efforts have created a positive impact,
not only by positioning Nielsen in the marketplace as a leader in understanding multicultural consumers, but also
through the goodwill we've generated through our grassroots effort to uplift and empower the communities we
Our seven Employee Resource Groups (ERGs) continue to engage Nielsen employees, creating a sense of camaraderie, community, support, development and value while operating under four focus areas: Recruitment/Networking, Community Outreach, Professional Development, and Education/Engagement. In 2015, Nielsen leaders engaged in an effort to expand ERG chapters both domestically and globally. We now have over 6,000 members globally, with 50 chapters in North America, 22 in Europe, 8 in Africa, 5 in Latin America and 1 in India.
Annually, we dedicate an entire week to engaging the entire organization in learning about the value of our ERGs.
ERG Experience Week was renamed
enERGize Week to emphasize the contagious nature of the ERGs to
champion Nielsen within the community, while enhancing the work environment internally, thus increasing retention.
Our enERGize Week was a huge success, with over 6,000+ attendees across 57 countries participating in
webinars, client engagement events, panels and a host of networking opportunities.
In June 2015, some of Nielsen's top rising leaders gathered for the second milestone of their tenure in the Diverse Leadership Network (DLN), an 18-month leadership development program for high potential employees that is more inclusive, diverse, and reflective of the clients, markets and communities Nielsen serves. During the four-day event, participants explored new ideas, continued fostering relationships with senior leaders and took part in a unique activity: the DLN Supplier Diversity Competition.
Four teams were created — two were assigned to consult with Starting Point, a human capital management firm focused on job placement for veterans. The other two were assigned to eNautics, a company providing video sync service that allows marketers to track engagement of viewers. Each team was assigned a Nielsen leader as their sponsor. The DLN collaborated with their team members and their assigned vendor for one day to create their solutions. The four teams presented their solutions to the CEOs of the companies and an audience of Nielsen leaders. Winning teams were selected by the CEOs of Starting Point and eNautics.
For the second year in a row, we have received a score of 100 on the Human Rights Campaign's Corporate Equality Index. Working Life Matters acknowledged Nielsen for its LGBT benefit changes and the State of the LGBT Consumer report to the community. In 2015, we were named number 42 on the DiversityInc Top 50 List, moving up eight places from 2014.
More than 22,000 associates engaged in volunteer activities for our 2015 Nielsen Global Impact Day (NGID), an annual day of service each June when associates unite around the causes they are passionate about.
Our associates around the world engaged in over 100 skills-based volunteering and in-kind giving projects with nonprofits, leveraging Nielsen teams like Nielsen Neuro, Data Science and Business Process Improvement.
In honor of Hunger Action Month 2015, we beat our previous global records by providing the equivalent of over 240,000 meals through our annual campaign.
We engaged with more than 800 nonprofit organizations worldwide in hands-on and skills-based volunteering projects throughout 2015.
Our associates took part in over 1,400 events during Nielsen Global Impact Day 2015.
Through our celebration of International Women's Day 2015, our associates engaged in activities in over 90 countries.