Wait, doesn't every kid in Latin America play soccer from sunup to dusk? Okay, Guillermo Copado Leos does know his way around a football pitch and could probably give you a solid five-minute rant on why Mexico's Luis Hernandez should be scoring his goals in Europe and not in the MLS.    But he would rather talk to you about how his favorite player is Scottie Pippen and how he's checked out the music websites but prefers Prodigy to any of the other new stuff he can download for free.    For Nike, Guillermo and his friends are one important part of our growth story. No doubt, our efforts over the past few years in football have helped fuel our growth outside the USA and will continue to do so for years to come. But football boots alone were not the primary reason our revenues in Mexico grew 32 percent in fiscal 2000.    Our Americas consumers are starting to see Nike as an authentic alternative to their local brands and previous favorites. Nike was once a product to aspire to. Now, it is a product to own. And when you do own a pair of the shoes, you save them for your game. You wear your "other brands" to the court and then lace up your Nikes. The region is growing. Nike has become more than a commercial on the omnipresent TV.    Overall, the Americas region grew eight percent last year. On a constant dollar basis, revenues increased 11 percent. The primary drivers were incremental footwear sales from Brasil and higher revenues from Africa. Growth in these emerging markets more than offset weakness in Canada and Argentina, both of which saw revenue decrease in fiscal 2000. Nevertheless, we saw a strong increase in profitability in the region due to higher gross margins and our ability to control costs.    Like Guillermo, we know there's more than one way to make a goal.